That’s right – “Moneyball” has arrived at the NFL. Listen to Eagles owner Jeff Lurie about his coach:
“He can do whatever he chooses to do, but when you have the resource of data, why not? It’s kind of a no-brainer.”
If the NFL, an industry dominated by people who “just know” the right thing to do (sound familiar, lawyers?), can use data-driven decision-making in the middle of the Super Bowl, then the legal world can certainly optimize its legal spend to ensure precious dollars are being used effectively.